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Erzgebirge Wooden Toy Packaging
Packaging design for Erzgebirge Wooden Toys that not only protects and presents the product but also transforms into a flat-packed mini theater, extending play by giving children a stage to bring their stories and toys to life.
Skills used in this project:
Ideation, Sketching, SolidWorks Modeling, Keyshot Rendering, Prototyping.
Erzgebirge Wooden Toys
Originates from the Ore Mountains region of Germany
Initially crafted by miners seeking alternative livelihoods
The industry faces challenges from mass production and changing consumer habits.
Traditional Handmade Process
Wood Turning
Detail Carving
Painting
Assembling
Reifendrehen
Reifendrehen, or ring-turning, is a traditional woodworking technique used in the Erzgebirge region. It involves carving wooden rings on a lathe and slicing them into thin cross-sections to efficiently create multiple miniature figures while preserving a handcrafted feel.
What if we reimagine Erzgebirge wooden toys in a modern way using woodworking techniques?
Character Ideation
In the forests of the Erzgebirge, every leftover piece of wood dreams of becoming something new.
Lefto brings those dreams to life, a playful family of toys where old wood finds new purpose.
Made with care, crafted with imagination, and waiting for little hands to bring their stories to life.
Packaging Design
Packaging Ideation
Graphic Design
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